Samantha Cai is a graphic designer and artist based in the Bay Area.

Designing between the digital and physical worlds.
Design
Info
© 2026 Samantha Cai


Story Fest
Branding, Printed Matter, MerchStory Fest is one of the largest live journalism shows in the country. It tours nationally and features exceptional writers, journalists, performing artists, and film makers from each city live on stage.  While every city is distinct, each show brings together a large audience of local leaders, creatives, and a diverse mix of people who care deeply about their city, the arts and, it should be said, having fun [...]




Eight
Branding, Printed Matter, MerchIn my thesis, I’ve focused on the symbols of luck and Chinese landscapes like lotus and lily pads and on the concept of luck in Chinese culture, using materials like jade and colors such as red and green, along with symbolic elements like charms and meaningful number groupings [...]




Tang Museum
Branding, Printed MatterIn my thesis, I’ve focused on the symbols of luck and Chinese landscapes like lotus and lily pads and on the concept of luck in Chinese culture, using materials like jade and colors such as red and green, along with symbolic elements like charms and meaningful number groupings [...]




Identification
Branding, Printed Matter, MerchIdentification is an unbound book that consists of four vellum envelopes, containing various prints, a belly band that secured it, and a box that houses these envelopes. My concept was to investigate how little information one needs to get to know an individual [...]




Graphis
Branding, Printed Matter, MerchImmerse yourself in the epitome of design excellence with Design 2024, an annual GRAPHIS celebration of award-winning talents and global creativity as juried by acclaimed international designers. Inside offers a panoramic view of contemporary design, from branding and packaging to posters, product innovation, and more. With trademark Graphis quality, the book looks at the inspiration and influence of those shaping design today. It is filled with stunning imagery and insightful commentary and a vibrant tribute reflecting the best design innovation [...]




Dialogue
Branding, Printed Matter, MerchDialogue showcases a collection of photographs collected from my mom in conversation with my clothes. It speaks to the influence Chinese culture and my mother has on my fashion sense [...]




I Bird NY
Branding, Printed Matter, MerchI Bird NY is a birding challenge based in New York that encourages people of all ages and demographics to step outside and learn about the different native bird species in New York [...]





100°
Branding, Printed Matter, Merch100° encapsulates my idea of home as a thermos of boiling water while growing up in China. Being faced with a slight culture shock, switching from ice water to hot water [...]




The Velveteen Rabbit
Branding, Printed Matter, Merch"The Velveteen Rabbit" by Margery Williams redesigned in a small booklet. Designed to be readable for all ages and instigate a nostalgic feel with a modern approach to the type setting and layout. Set in 10.5 pt Clarendon, this booklet is saddle stitched with Kitakana paper and printed with both laser and risograph with a velvet interior cover [...]


Story Fest
Branding, Printed Matter, MerchStory Fest is one of the largest live journalism shows in the country. It tours nationally and features exceptional writers, journalists, performing artists, and film makers from each city live on stage.  While every city is distinct, each show brings together a large audience of local leaders, creatives, and a diverse mix of people who care deeply about their city, the arts and, it should be said, having fun [...]




Eight
Branding, Printed Matter, MerchIn my thesis, I’ve focused on the symbols of luck and Chinese landscapes like lotus and lily pads and on the concept of luck in Chinese culture, using materials like jade and colors such as red and green, along with symbolic elements like charms and meaningful number groupings [...]




Tang Museum
Branding, Printed MatterIn my thesis, I’ve focused on the symbols of luck and Chinese landscapes like lotus and lily pads and on the concept of luck in Chinese culture, using materials like jade and colors such as red and green, along with symbolic elements like charms and meaningful number groupings [...]




Identification
Branding, Printed Matter, MerchIdentification is an unbound book that consists of four vellum envelopes, containing various prints, a belly band that secured it, and a box that houses these envelopes. My concept was to investigate how little information one needs to get to know an individual [...]




Graphis
Branding, Printed Matter, MerchImmerse yourself in the epitome of design excellence with Design 2024, an annual GRAPHIS celebration of award-winning talents and global creativity as juried by acclaimed international designers. Inside offers a panoramic view of contemporary design, from branding and packaging to posters, product innovation, and more. With trademark Graphis quality, the book looks at the inspiration and influence of those shaping design today. It is filled with stunning imagery and insightful commentary and a vibrant tribute reflecting the best design innovation [...]




Dialogue
Branding, Printed Matter, MerchDialogue showcases a collection of photographs collected from my mom in conversation with my clothes. It speaks to the influence Chinese culture and my mother has on my fashion sense [...]




I Bird NY
Branding, Printed Matter, MerchI Bird NY is a birding challenge based in New York that encourages people of all ages and demographics to step outside and learn about the different native bird species in New York [...]





100°
Branding, Printed Matter, Merch100° encapsulates my idea of home as a thermos of boiling water while growing up in China. Being faced with a slight culture shock, switching from ice water to hot water [...]




The Velveteen Rabbit
Branding, Printed Matter, Merch"The Velveteen Rabbit" by Margery Williams redesigned in a small booklet. Designed to be readable for all ages and instigate a nostalgic feel with a modern
 approach to the type setting and layout. Set in 10.5 pt Clarendon, this booklet is saddle stitched with Kitakana paper and printed with both laser and risograph with a velvet interior cover [...]